Best Five ways to engage
the Visitors to Church Website
Once you get members and others to come visit your website, it is important to have some ways to engage with them while they are there. This will help you to keep them there and ensure they find all of the answers that they need. Some of the steps that you can take to engage with visitors to your church website include:
1. Make the Website Easy to Navigate
You need to make the different parts of your website easy to look at and figure out what they all mean. Your members come to the website to find some good information and they do not want to spend hours doing so. Make sure that all of the crucial information, or the information that your members are most likely to come looking for, are easy to find. Organize on the website is so important.
2. Keep the Forms Short
It is likely that you will need to have some kind of form on your church website. Make sure that you only include the fields that are necessary and nothing else. No one wants to come to your website and fill out a form that will take forever just to ask a simple question. You may want to consider just having a field for the name, phone number, and email address along with a space for the question or comment.
3. Limit Call to Actions
Only put in one call to action on each page to keep it simple. If you get a page that may work with more than one, it is time to separate it out. You do not want to confuse the members who come to visit because this will make them frustrated if they click on the wrong thing. Stick to one call to action on each page if not less.
4. Add Some Personal Touches
Yes, you want to have a great church website that is shows the message of your church and make it stand out. But you need to find a way to connect with the visitors and adding some personal touches will help make this happen. If you want to connect with all of those visitors, you need to include some of the real things that happen at the church. This would include the blog posts, videos, and pictures. This helps members see people they already know at the church and can give any prospective members a feel of what happens at your church so they can make the best decision for them.
5. Do Not Feel Afraid to be Creative
Even though you are taking the time to showcase your church and how it is, you should take some license to be creative during this time. Is there a way you can make sure that your church will stand out from all the rest? Is there some way you can really showcase what is special about your business to draw others in? There are a bunch of different church websites out there and if you are not able to be creative and stand out, then no one will visit your website.